Services

One premise that we hold dear is the mantra of every good mother: Think before you speak. Over the years, we’ve learned that there is no more effective tool than a good pair of ears. So, first we listen. To you. Your people. Your prospective students. Then, we consider your problems, your opportunities. Only then do we recommend. Considering how quickly the opinions and likes of students change, it’s the only formula we know that produces results over time.

Strategic Planning/GroundWork

• Competitive analysis
• Positioning
• Marketing and communication plans
• Media strategy/planning

Research

• Qualitative and quantitative methods
• Surveys and questionnaires via phone, email or in person
• Online interviews and surveys
• Focus groups

Web Services

• Site critiques
• Search engine marketing
• Web strategy and planning
• Content planning and development
• Search engine optimization
• Web usability studies
• Visitor preference surveys
• Email marketing
• Email newsletters
• User experience design
• Interface design
• Content organization and mapping

Creative Services

• Identity design
• Brand development
• Targeted sales campaigns
• Sales collateral
• Advertising: print, online, radio, broadcast
• Video production
• Trade show exhibits, strategies
• White papers
• Podcasts
• Annual reports
• Media